2015Unpublished venueRequires access

The Research on Green Food Marketing

Lan Bai

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Abstract

From the beginning of the 90's China proposed to encourage the development of green food, in 1993, China's green food development center to join the IFOAM, after 20 years of development, China's green food industry has made some achievements.However, in the past, the research and development of green food only pay attention to the process of green food certification and production management process, the importance of green food marketing, this paper is to analyze the current situation and problems of green food marketing in China, and put forward the Countermeasures of green food marketing in China.

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From the beginning of the 90's China proposed to encourage the development of green food, in 1993, China's green food development center to join the IFOAM, after 20 years of development, China's green food industry has made some achievements.However, in the past, the research and development of green food only pay attention to the process of green food certification and production management process, the importance of green food marketing, this paper is to analyze the current situation and problems of green food marketing in China, and put forward the Countermeasures of green food marketing in China.

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Available abstract

From the beginning of the 90's China proposed to encourage the development of green food, in 1993, China's green food development center to join the IFOAM, after 20 years of development, China's green food industry has made some achievements.However, in the past, the research and development of green food only pay attention to the process of green food certification and production management process, the importance of green food marketing, this paper is to analyze the current situation and problems of green food marketing in China, and put forward the Countermeasures of green food marketing in China.

Key concepts: Green food, China, Business, Green marketing, Marketing, Certification, Food industry, Food marketing

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