Sources and Solutions:The Capital Operation of the Chinese Massmedia Industry

Many patterns of capital operation are adopted to expand on a large scale and combine different resources.This is an indispensable approach for media industry to make further development in China and it is also a powerful economic drive for the development of socialist media industry under the condition of marketing economy.The analysis of the problems in capital operation and the producing of reasonable far-sighted countermeasures contribute a lot to the optimization of organizational structure,the combination of internal resources,the transformation of operational modes,the following of current reform on cultural system,and the realization of fast and harmonious development under the leadership of Communist Party.