2005•Journal of Nantong Vocational CollegeRequires access

Problems and Countermeasures for Culture Construction in Small and Middle-sized Enterprises

Zhou Jie

Abstract

The situation of culture construction is different in small and middle-sized enterprises.small and middle-sized enterprises should understand the imp ortance of enterprise cultural assets,improve the current cultural system in th e enterprises,and foster the proper enterprise culture to win the competition a nd promote the sustainable competitiveness.

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Key concepts: Business, Competition (biology), Industrial organization, Organizational culture, Middle management, Countermeasure, Commerce, Marketing