Constructing Enterprise Culture for Promotion of the Key Competitiveness of Small and Medium-sized Enterprise

After reformation, small and medium-sized enterprises develop fast and become an important factor in national economy. But in recent years, the development of the small and medium-sized enterprises of our country is more and more uncompetitive in the fierce market competition. This chapter proceeds from mistaken ideas of constructing enterprise culture of small and medium-sized enterprises,employs enterprise culture theory with competitiveness theory to analyze enterprise culture is the key competitiveness of small and medium-sized enterprises and discusses how to promote the key competitiveness of small and medium-sized enterprises through the construction of enterprise culture.