2011•Journal of Shangrao Normal UniversityRequires access

Study on SWOT Analysis and Strategies of Rural Tourism Development in Yanping District

WU Jian-hao

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Abstract

Rural tourism is a new forms of tourism developing rapidly in recent years in the country.By using SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats involved in the development of rural tourism in Yanping district and put forward some strategies and suggestions.

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What this paper is about

Rural tourism is a new forms of tourism developing rapidly in recent years in the country.By using SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats involved in the development of rural tourism in Yanping district and put forward some strategies and suggestions.

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Available abstract

Rural tourism is a new forms of tourism developing rapidly in recent years in the country.By using SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats involved in the development of rural tourism in Yanping district and put forward some strategies and suggestions.

Key concepts: SWOT analysis, Tourism, Rural tourism, Business, Strengths and weaknesses, Context analysis, Rural district, Rural development

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