Concept Competition and Market competition

The paper points out that the competition among contemporary companies includes not only the product (physical) competition but the concept competition as well. The cruel competition has compelled companies to pay more attention to concept competition,that is ,to require the enterprises to change their ideas in time according to the variation of the demands of the market and make their efforts to foster the customer's recognition feeling of their products.Meanwhile,the increasing attention directed by the enterprises intensifies the originally sharp market competition,thus enabling the market to be further intangible,It can be seen that the market competition and concept competition are interwoven colsely.The relation of interdependence and interaction between them has forced the enterprises to bring into comprehensive consideration the environment,advantages and disadvantages of their own,and the competition veers and make the strategic model adopted to the competition requirements.