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2006•Journal of Beijing Institute of Finance and Commerce ManagementRequires access

Notes of network marketing for enterprises

Zhao Bin-bi

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Abstract

The marketing of network is not a brand-new definition with the blossoming development of the Internet.The enviorement of the marketing has a thorough change from the basis.This paper is to emphasize the problems of the network marketing for the enterprises on the basis of the existing form of network marketing in China.Here are the major factors of the network marketing for enterprises——communication,profit and cost,which will help to develope the network marketing in China.

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What this paper is about

The marketing of network is not a brand-new definition with the blossoming development of the Internet.The enviorement of the marketing has a thorough change from the basis.This paper is to emphasize the problems of the network marketing for the enterprises on the basis of the existing form of network marketing in China.Here are the major factors of the network marketing for enterprises——communication,profit and cost,which will help to develope the network marketing in China.

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Available abstract

The marketing of network is not a brand-new definition with the blossoming development of the Internet.The enviorement of the marketing has a thorough change from the basis.This paper is to emphasize the problems of the network marketing for the enterprises on the basis of the existing form of network marketing in China.Here are the major factors of the network marketing for enterprises——communication,profit and cost,which will help to develope the network marketing in China.

Key concepts: Business, Marketing, Digital marketing, Multi-level marketing, Marketing management, Return on marketing investment, The Internet, Marketing research

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