2008•Journal of Chongqing Electric Power CollegeRequires access

Application of Network Marketing in Enterprises

L Zhang

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Abstract

Network marketing is a modern marketing method,which has its own unique advantages.Some new forms of network marketing are constantly emerging,such as blog marketing,cross-network marketing.There are a growing number of well-known global enterprises paying attention to the network marketing,which have achieved enormous business opportunities.However some Chinese enterprises still have a weak sense of network marketing,doubtlessly,which will affect the competition of our enterprises.This article analyzes the impact of network marketing on these enterprises by some specific cases.

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What this paper is about

Network marketing is a modern marketing method,which has its own unique advantages.Some new forms of network marketing are constantly emerging,such as blog marketing,cross-network marketing.There are a growing number of well-known global enterprises paying attention to the network marketing,which have achieved enormous business opportunities.However some Chinese enterprises still have a weak sense of network marketing,doubtlessly,which will affect the competition of our enterprises.This article analyzes the impact of network marketing on these enterprises by some specific cases.

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Available abstract

Network marketing is a modern marketing method,which has its own unique advantages.Some new forms of network marketing are constantly emerging,such as blog marketing,cross-network marketing.There are a growing number of well-known global enterprises paying attention to the network marketing,which have achieved enormous business opportunities.However some Chinese enterprises still have a weak sense of network marketing,doubtlessly,which will affect the competition of our enterprises.This article analyzes the impact of network marketing on these enterprises by some specific cases.

Key concepts: Marketing, Business, Marketing management, Competition (biology), Marketing strategy, Digital marketing, Marketing research, Return on marketing investment

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