Principle Strategy and Meaning of the Competition Between Digital Media and Paper Media

The digital media is one kind of new medium form in overturning,solving and integrating the traditional medium.It has become the focus of people because it has brought about gigantic impingement to the traditional theory of diffusion.The paper media have been in hot water.But with the advantages that the paper media accumulate for a long time and various effective reforms,it will not disappear from the historical stage easily.Both sides influence each other in the process of competition.China media domain takes on complex situation which never emerged before.This will be a long-term battle.