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2015•Journal of Zhejiang Wanli UniversityRequires access

On the Competition and Integration between We-media and Traditional Media

Luo Shu-zhe

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Abstract

With the development of information and network technology, we-media, a new medium form,has greatly impacted on traditional media and deeply changed the way people consume and social media environment. This paper made an analysis of the competition and integration between we-media and traditional media. The author clarified the concept, features and development context of we-media, and then explored its complicated influence on traditional media, the thought, direction and prospects of media integration as well.

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What this paper is about

With the development of information and network technology, we-media, a new medium form,has greatly impacted on traditional media and deeply changed the way people consume and social media environment. This paper made an analysis of the competition and integration between we-media and traditional media. The author clarified the concept, features and development context of we-media, and then explored its complicated influence on traditional media, the thought, direction and prospects of media integration as well.

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Available abstract

With the development of information and network technology, we-media, a new medium form,has greatly impacted on traditional media and deeply changed the way people consume and social media environment. This paper made an analysis of the competition and integration between we-media and traditional media. The author clarified the concept, features and development context of we-media, and then explored its complicated influence on traditional media, the thought, direction and prospects of media integration as well.

Key concepts: Competition (biology), Social media, Context (archaeology), Media relations, New media, Computer science, Advertising, Business

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