A Probe into the System of the Form and Principle of the Traditional Media of China

The impetus to Chinese traditional media lies in all kinds of people's demand for the material and the mental. During the traditional media's development, it forms with artificial and elaborate features instead of the natural and simple ones. What reflect also is the existence of abandonment and inheritance of tradition. Nowadays, the traditional media adopt the new media, and under the influence of two powers, what reflect today is the more importance of technology and the decrease of the frequency of some media.