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2006•Huazhong Normal University Journal of PostgraduatesRequires access

On the City Marketing Strategy of Wuhan

Wei Yao

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Abstract

Following city's role in regional and country's competition,epoch of city marketing adventing,city competition in home and abroad has becoming more and more fiercely.Concept of city marketing,as a useful strategic way of city competition,is widely spread and practiced.Through analysing the predominance and inferior of Wuhan,the paper offers 5 advices about how to develop Wuhan marketing.It is a useful way to develop Wuhan's image and economy by doing city marketing.

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What this paper is about

Following city's role in regional and country's competition,epoch of city marketing adventing,city competition in home and abroad has becoming more and more fiercely.Concept of city marketing,as a useful strategic way of city competition,is widely spread and practiced.Through analysing the predominance and inferior of Wuhan,the paper offers 5 advices about how to develop Wuhan marketing.It is a useful way to develop Wuhan's image and economy by doing city marketing.

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Available abstract

Following city's role in regional and country's competition,epoch of city marketing adventing,city competition in home and abroad has becoming more and more fiercely.Concept of city marketing,as a useful strategic way of city competition,is widely spread and practiced.Through analysing the predominance and inferior of Wuhan,the paper offers 5 advices about how to develop Wuhan marketing.It is a useful way to develop Wuhan's image and economy by doing city marketing.

Key concepts: City marketing, Competition (biology), Business, Marketing, Strategic marketing, Marketing strategy, Marketing mix, Political science

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