On City Marketing Strategy of Huangshi

This paper discusses Huangshi's city marketing strategy and puts forward the city marketing strategy and the city positioning as well as the city brand,which holds that Huangshi work towards the goal of being a city with competitive light industry and advanced manufactury,a prosporous business city with efficient logistics,and a livable city with eco-friendly and landscape garden.To follow the city's positioning,Huansghi should strive to cultivate three city brands-a city brand for economy which focuses on the famous enterprises and products,a city brand for tourism which give prominence to the original ecological landscape and the humanity landscape,and a city brand for culture which lay stress on the mining and metallurgy history,so as to shape the city as The Mining Capital,Flower of Light Industry,and A Pearl of South Yangze .In order to advertise the city efficiently,the city should carry out these strategies such as internal marketing,integrated marketing,sustainable marketing and network marketing.