Study on the Reasonable Value Distribution of Industrial Value Chain in Housing Industry

Facing the greatly unreasonable value distribution of industrial value chain in housing industry,how to study on the industrial value chain of housing industry systematically and how to guide the reasonable value distribution effectively has become very urgent.From the point of view of industry,the evaluation index system of value distribution is constructed.And then,the value distribution calculation model named Entropy-Fuzzy comprehensive evaluation model by using entropy and fuzzy comprehensive evaluation method is built in this paper.Furthermore,according to the market research data,the reasonable value distribution is discussed in order to provide a reference of comparative study on the value distribution of industrial value chain of housing industry for each city.The research result indicates that the order of the reasonable value distribution is the construction value,the marketing value,the planning and design value,the investment analysis value,the service value,and the fund value,the land value.