Study on the Value Distribution of Industry Value Chain in Housing Industry——Take Xi'an as an Example

With the data from Xi'an housing market,on the basis of industry value chain of housing industry,the value distribution calculation model named Entropy-Fuzzy comprehensive evaluation model is adopted to analyze the value distribution of industrial value chain in housing industry of Xi'an city.The study shows that the value distribution of industrial value chain of housing industry in Xi'an exits several problems: the value creation is dependent on the land value and the fund value too much,while the processes of investment analysis,construction,marketing and so on are short of value creation,and the whole value creation level in this industry is low.So,a series of improved approaches are puts forward in order to optimize the value distribution of industrial value chain of housing industry in Xi'an,such as the perfection of outsourcing system,the transformation of land supply mechanism,the improvement of value distribution mechanism,the establishment of value creating league,the construction of virtual value chain and value network,and so on.