Innovation of University Management under the Perspective of Intellectual Management

University management is a kind of intellectual management.From the perspective of intellectual management,university management must take its own characteristics and rules into full consideration,establish a human-oriented idea of running university,systematically optimize the procedures and contents of university management from such aspects as systems and organizations,and bring the students and teachers' enthusiasm and creativity into full play.It must advance the innovation of management organizations and thus promote its service level and benefi ts.It must cultivate a cultural spirit of win-win cooperation so as to construct a positive environment for the scientifi c development of the university.