Development and operation management of sports market in Anhui province

The authors studied the developing sports article industry,competitive performance industry and sports tourism industry on sports market in Anhui province,and revealed the following findings: Apparently it seemed that the annual production value of part of sport article manufacturing enterprises in Anhui province presented a good trend of growth,but actually about 98% of the production value came from processing materials supplied by clients,and there was almost no truly independent or Anhui branded product for export;currently excessive administrative intervention had been imposed on the competitive performance market in Anhui province,resulting in relatively weak market managing behavior that really worked;due to the lack of professional sports tourism agency in Anhui province,sports tourism activities were limited to the working plan or promotion of a certain local governmental organization,lacking in the input of social commercial power,which made it difficult to form a diversified sports tourism structure that could be formed hopefully;many obviously problems had,to a certain extent,restricted the development of sports market in Anhui province.