Market Investigation on Sports Enterprises in Anhui Province

Market investigation findings show that Anhui Province has a diversity of sports enterprise, among which private enterprises are a principal part; the foundation of sports industry socialization has been initially laid; the scale of sports enterprises is generally small and the operational profit is low; the goods and services run by sports enterprises are relatively monotonous and limited, and thus cannot meet people's increasing needs for physical exercise. Based on the above findings, the author produces reasonable suggestions on how to improve the scale and profit of sports enterprises and promote prosperity of sports market in Anhui Province.