Study on the Rural Sports Culture Service System in New Rural Area Construction——Taking Anhui Province as an Example

In order to understand the process of new rural construction in Anhui Province farmers enjoying sports cultural service situation,this paper studies the present situation of the construction of rural sports culture service system.The main indexes are as follow:a survey of demand and the sports culture service supply characteristics of farmer of physical culture service system in rural areas,and the main reasons affecting the construction of rural sports culture service system and factors.The results show that Anhui province farmer sports cultural participation is not high;the farmer sports cultural participation has regional differences,differences and class difference;peasants to participate in physical culture service's strong will;sports culture service demand of farmers' public factors,sports funds,sports equipment,sports facilities, sports guide service regulations,sports management,sports information;the satisfaction of demand for the construction of cultural service system of sports showed low level of recognition. Anhui sports culture service supply rural characteristics of supply and demand contradiction: Large sports cultural services,the supply structure is irrational,lack of funds,the management system is not perfect;rural sports culture guiding service is weak;sports culture service information is not smooth,the amount of information demand of farmers lack in the main responsibility for cultural services;rural sports responsibility,right,not clear,methods and ideas the main supply service will is not strong,narrow,service institution construction idea has not yet formed.Aiming at the problems and characteristics of the construction of rural sports culture service system construction,measures and suggestions for improvement are put forward.