2010•Journal of Jiyuan Vocational and Technical CollegeRequires access

Research on Practical Teaching of Marketing Specialty under Work-study Mode in Vocational Colleges

Tang Jun

Abstract

The problems existing in the talents' training mode when integrating work and study are discussed.The practical teaching experiences of marketing specialty in some higher vocational colleges are summarized.The resolution of establishing real marketing companies to solve the problem because of lacking authentic work environment is put forward.

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Key concepts: Vocational education, Specialty, Work (physics), Mode (computer interface), Marketing, Marketing research, Engineering management, Business