Cheng You-ming
Abstract
Based on postponement strategy and the theory of mass customization, the paper puts forward the model of supply chain and analyzes it so that postponement strategy can be proved to be an effective approach to mass customization.
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Based on postponement strategy and the theory of mass customization, the paper puts forward the model of supply chain and analyzes it so that postponement strategy can be proved to be an effective approach to mass customization.
Key concepts: Postponement, Mass customization, Personalization, Supply chain, Computer science, Process management, Business, Marketing