A Comparative Study of Domestic and Overseas Hotel Customer Value Management

Enhancing hotel customer value is a fundamental way to enhance customer relations and promote customer loyalty. It can greatly improve the profitability of the enterprise and ensure stable, healthy and rapid development of the hotel business. The article first analyzes the definition of hotel customer value, and the composition of hotel customer value, and then according to the seven elements of composition of hotel customer value, the article analyzes development status of the domestic and international hotel customers' value and the reasons for the difference. The marketing problem is the most important reason to obstruct the development of hotel customer value. So the article uses marketing strategy in respect of products, people-oriented, marketing channels aspects to resolve the existing problems, raises hotel customer value and thus to win customer loyalty.