Customer-loyalty of the Economy Hotel from the Perspective of Customer Perceived Value——Taking Economy Hotel in Xi'an as an Example

This article analyzes the driving factors of customer loyalty in economy hotels from customer perceived value,building customer loyalty-driven model of an economy hotel,emphasis on customer perceived value of economy hotel has a direct determining on customer loyalty,and it is drived from the customer's perceived service quality,emotional value,membership-based,product value and convenience.Finally,based on above analysis,the paper brings forwards the feasible suggestions: to deliver more value to customers;cultivate customer loyalty management staff and scientific information;careful brand.