A Study of Hotel Customer Experience Value

The value of customer experie nce has now been regarded as a new resource of competitive advantage for hotel enterprises.It is a new customer value,including functional and emotional values in a sense,as well as surplus overflow effect.Its driving factors are brand image,geographic location,physical products,intangible services and value for money.The creation of hotel customer experience value begins with identification of key competitive elements,formation of specific marketing strategies;and helping the customer form a unique experience through a series of the experience value driving factors,and ends with a perfect customer experience value for the hotel.