Competitiveness Evaluation and Promotion Strategies of Modern Service Industrys Sub-sectors Based on Global Entropy Method: Taking Fujian Province as an Example

Modern service industry plays an important role in todays economic and social development,which is the key choice of occupying commanding height in industry competition,and also the starting point to promote the upgrading of industry. This paper evaluates and compares the competitiveness of Fujian modern service industrys sub-sectors,using global entropy method based on the competitiveness evaluation index system of modern service industrys sub-sectors. The conclusion shows that the development of modern service industrys sub-sectors in Fujian Province is not balanced; the scale index is the most important influencing factor of competitiveness evaluation; the effect of growth ability index needs to be enhanced,and the internal structure of Fujian modern service industry remains to be optimized.