2008Journal of Jiangsu Polytechnic UniversityRequires access

Analysis of Saussure's Semiotics Theory

Yu Xun

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Abstract

Saussure,a famous Swiss linguist,is the founder of the European School of Semiotics.His Semiotics Theory is focused on the sign itself and the relationship between signs.In his opinion,semiotics is not an object or a title,but a concept or a sound-image,and it can be divided into iconic and arbitrary relations.The relationships between semiotics are systematic and associative,which constitute the so-called synchronicity and diachronicity.

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Saussure,a famous Swiss linguist,is the founder of the European School of Semiotics.His Semiotics Theory is focused on the sign itself and the relationship between signs.In his opinion,semiotics is not an object or a title,but a concept or a sound-image,and it can be divided into iconic and arbitrary relations.The relationships between semiotics are systematic and associative,which constitute the so-called synchronicity and diachronicity.

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Available abstract

Saussure,a famous Swiss linguist,is the founder of the European School of Semiotics.His Semiotics Theory is focused on the sign itself and the relationship between signs.In his opinion,semiotics is not an object or a title,but a concept or a sound-image,and it can be divided into iconic and arbitrary relations.The relationships between semiotics are systematic and associative,which constitute the so-called synchronicity and diachronicity.

Key concepts: Semiotics, Sign (mathematics), Social semiotics, Visual semiotics, Object (grammar), Linguistics, Synchronicity, Semiotics of culture

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