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2004•Unpublished venueRequires access

The driving power of destination marketing on region tourism

Ping Wen

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Abstract

In the article, based on the comprehension of destination marketing,the author expounds the content that destination marketing includes, and the effects that destination marketing take on the region tourism.

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What this paper is about

In the article, based on the comprehension of destination marketing,the author expounds the content that destination marketing includes, and the effects that destination marketing take on the region tourism.

Why it matters

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Key contribution

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Available abstract

In the article, based on the comprehension of destination marketing,the author expounds the content that destination marketing includes, and the effects that destination marketing take on the region tourism.

Key concepts: Tourism, Marketing, Destination marketing, Business, Power (physics), Destinations, Advertising, Geography

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