2004•Unpublished venueRequires access
SWOT Analysis Model and Its Application in TourismDevelopment of Fujian Province
LU Xiang-lin
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Abstract
At present, tourism industry in some provinces of China is in a very complex state, which involves disadvantages and risks as well as advantages and opportunities. By introducing and using the method of SWOT, this paper analyzes the issues in the development of tourism in Fujian Province and puts forward corresponding strategies.