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On Tourism Industry Development Strategy of Shandong Province Based on SWOT

LU Xiang-lin

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Abstract

Using synthesized method of SWOT,this paper makes a comprehensive analysis of the advantages and disadvantages,opportunities and challenges confronting the tourism industry development of Shandong Province,and advances a strategic conception for the development of tourism industry of the province,including the objective,emphases,policies and measures.17 cities of Shandong Province are classified into 4 tourism economy zones with Qingdao,Yantai,Jinan and Jining as the core cities,constructing SWOT analysis matrix of the tourism development of Shandong province is constructed.

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What this paper is about

Using synthesized method of SWOT,this paper makes a comprehensive analysis of the advantages and disadvantages,opportunities and challenges confronting the tourism industry development of Shandong Province,and advances a strategic conception for the development of tourism industry of the province,including the objective,emphases,policies and measures.17 cities of Shandong Province are classified into 4 tourism economy zones with Qingdao,Yantai,Jinan and Jining as the core cities,constructing SWOT analysis matrix of the tourism development of Shandong province is constructed.

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Available abstract

Using synthesized method of SWOT,this paper makes a comprehensive analysis of the advantages and disadvantages,opportunities and challenges confronting the tourism industry development of Shandong Province,and advances a strategic conception for the development of tourism industry of the province,including the objective,emphases,policies and measures.17 cities of Shandong Province are classified into 4 tourism economy zones with Qingdao,Yantai,Jinan and Jining as the core cities,constructing SWOT analysis matrix of the tourism development of Shandong province is constructed.

Key concepts: SWOT analysis, Tourism, Business, Strategic development, Environmental planning, Geography, Marketing, Business administration

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