2008•Journal of Hebei Institute of Physical EducationRequires access

SWOT Analyses and Countermeasures for Sports Tourism Industry in Fujian Province

Cao Xiu-ling

Abstract

An analysis was conducted from advantages,disadvantages,opportunities and challenges for the development of sports tourism industry in Fujian Province.And according to the existing problems,corresponding countermeasures were proposed to offer reference for the development of the sports tourism industry in Fujian Province.

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Key concepts: SWOT analysis, Sports tourism, Tourism, Business, Countermeasure, Geography, Environmental planning, Marketing