2010•Yishu yu shejiRequires access

The Usage of Chinese Character in Modern Logo Design

Wang Longyo

Abstract

As a symbol of Chinese culture,Chinese character is a unique element in logo design,for it is moderate combination of distinguishableness of content and uniqueness of form.Logos with Chinese characters as important elements represent profound cultural connotation and extraordinary artistic charm.So studying the usage of Chinese character in logo design is an important way in nationalization of logo design.

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Available abstract

Key concepts: Logo (programming language), Logos Bible Software, Symbol (formal), Connotation, Character (mathematics), Charm (quantum number), Aesthetics, Emblem