2010•Journal of Hengyang Normal UniversityRequires access

Application of Chinese Character Art in Modern Logo Design

Zhang Xia-er

Abstract

Chinese character has become the important design element in Chinese modern logo design by its strong ability of information transmission and artistic appeal.This paper analyzes the harmony between Chinese character and logo design,displaying the artistic value and expression of Chinese character in logo design and summarized the art law of Chinese character logo design.

About this research paper

What this paper is about

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Logo (programming language), Character (mathematics), Harmony (color), Appeal, Chinese characters, Value (mathematics), Art, Aesthetics