Logical Choice of Market-based Governance in University

The traditional mode of university governance in China,with two characteristics of political control and bureaucracy,was mainly government-oriented.The new public management provides a new perspective for China's university governance,which consists of external governance and internal governance.The external governance,based on the government,establishes the cooperative relationship of government and university by policy;while the internal governance,based on the university,introduces the market-based governance mode,customer-orientation,focus on the strategic management,and construction of the flexible organizational structure in the university.