2003•Journal of Shandong Physical Education InstituteRequires access

Analysis of Sports Consumption Structures of Urban Residents in Henan Province

Wang Young

Abstract

Through questionnaires,the paper investigates the sports consumption activities of Urban residents in Henan Province.The result shows that the residents'sports consumption ability is lower than people in other provinces.Goods-purchasing plays an important part in the residents'sports consumption while enjoyment consumption is relatively lagging.Besides,peple's participation in sports is develeping repidly.The paper also put forward some measures of improving Urban residents'sports consumption in Henan porvince.

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Key concepts: Consumption (sociology), Lagging, Purchasing, Business, Socioeconomics, Advertising, Marketing, Economics