2010Journal of Sports Adult EducationRequires access

Current sports consumption of elderly people in urban communities in Chengdu under background of aging society

Ting Zhou

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Abstract

With the research method of questionnaire investigation,the paper researches the sports consumption level,consumption structure,consumption motive,consumption concept and consumption places of the elderly people in the urban communities in Chengdu. The research shows that their sports consumption level is low,the consumption structure is not appropriate and the material consumption is the main way of consumption,which are affected by the low income and restriction of their consumption concept and environment. The influential factors are economical ability,sports consumption concept and the sports consumption environment.

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What this paper is about

With the research method of questionnaire investigation,the paper researches the sports consumption level,consumption structure,consumption motive,consumption concept and consumption places of the elderly people in the urban communities in Chengdu. The research shows that their sports consumption level is low,the consumption structure is not appropriate and the material consumption is the main way of consumption,which are affected by the low income and restriction of their consumption concept and environment. The influential factors are economical ability,sports consumption concept and the sports consumption environment.

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Available abstract

With the research method of questionnaire investigation,the paper researches the sports consumption level,consumption structure,consumption motive,consumption concept and consumption places of the elderly people in the urban communities in Chengdu. The research shows that their sports consumption level is low,the consumption structure is not appropriate and the material consumption is the main way of consumption,which are affected by the low income and restriction of their consumption concept and environment. The influential factors are economical ability,sports consumption concept and the sports consumption environment.

Key concepts: Consumption (sociology), Business, Marketing, Advertising, Sociology, Social science

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