Research on the Current Situation of Sports Tourism Market and its Development Strategy in Shanxi Province

Based on questionnaires, expert investigation, documentary analysis, mathematical statistics and logical analysis, this paper analyzes the current situation of the sports tourism market in Shanxi. The results show that the sports tourism market in Shanxi is still at the initial period, which merely occupies a small proportion of the tourism market. The chief sports items include nationality sports, self-sufficient activities, business supply, make sight-seeing trip to appreciate four type; the market's consumption need seems to be urgent. The urban residents prefer to participate in mountain climbing, riding on the animals and sports competition; the general consumption level is still relatively lower; the main reason that impacts the residents' participation can be summarized as follows: insufficient spare time; low level of service. Several relevant development strategy were proposed.