Research on the Development and Strategies of Shanxi Sports Tourism

The paper researches the developmental quo status and the problems of sports tourism in Shanxi by the methods of investigation, questionnaire, interviewing and consulting professionals and literature review.The result shows that the sports tourism has good resources and a bright future,and some developments has been made.But there are such problems and limiting factors as social economy behind comparatively, low national income level, lacking of middle class, unilateral perceive on sports tourism consumption,lacking of capable personnel,low manegemental level, low servicing quality, lacking of capital, hardware establishment behind products exploitation and inadequate publicize sales promotion. On the basis of analysis bereinbefore, correlated strategies for sports tourism development in Shanxi has been put forward.