On the Marketing Strategies of Guangxi Cultural Products in ASEAN Countries

Since Guangxi and ASEAN countries are both culturally and geographically connected,the development of China-ASEAN Free Trade Area(FTA) provides a good opportunity and prospects to the cultural industry of Guangxi.The cultural industry also plays an increasingly significant role in China-ASEAN economic cooperation.This paper applies the Diamond Model to analyze the current situation and problems of Guangxi cultural products exported to ASEAN countries,and puts forward such measures as making good use of China-ASEAN Expo to implement brand strategy,to strengthen efforts in marketing personnel training,to accelerating the development of the economy and to stimulate the consumption of cultural products.