REGRESSION AND GRAY CORRELATIVE ANALYSIS ON FACTORS AFFECTING TOURISM ECONOMIC IN SHANDONG PROVINCE

Tourism,a smokeless industry,is developing rapidly in China.Shandong Province,a coastal city,is located in the east of China;the transportation is convenient and the tourist resources are rich,which provides a good foundation to develope tourism in the shandong province.Based on linear regression analysis method and gray correlative analysis method,this paper analyzes the relevant factors that affect domestic tourism revenue and how important the factors are according to Shandong's tourism industry data,14 indicators concerning economic support,eco-environmental quality,tourist traffic,tourist service,social civilization level,as well as people living standard,from 2006 to 2010.It shows that the domestic tourism revenue has the most connection to people living standard factor and the weakest connection to traffic factor.