2014•Journal of Wuhan PolytechnicRequires access

On Problem Existing in Development Green Hotel and Countermeasures

Zhang Pin

Abstract

Nowadays consumers are more concerned about environmental protection and health. Green consumption has become a fashion. Green hotel can attend both the environmental protection and economic profits, thus developing green hotel and green marketing is the only way to attain sustainable development of hotel industry. The paper sets out to illuminate the concept and significance of green hotel and analyze the problem existing in the development of green hotel. Measures are proposed to solve these problems.

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Key concepts: Green consumption, Hotel industry, Business, Sustainable development, Green marketing, Consumption (sociology), Marketing, Countermeasure