Hotel Guests’ Preferences for Green Hotel Attributes
Michelle Millar, Şeyhmus Baloğlu
Abstract
Open-access reader
Michelle Millar, Şeyhmus Baloğlu
Abstract
Open-access reader
The primary purpose of this study was to identify a list of green attributes guests would prefer to have in the guest room of a hotel. Using results from a mixture of qualitative and quantitative questions in a survey of attendees of a hotel developer’s conference, a list is presented. The green attributes include such items as recycling bins in the guest room, and energy saving lighting. Some attributes, however, such as refillable soap and shampoo dispensers, were not received favorably. Future environmental challenges the industry will face, along with defining a green hotel, are also presented.
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The primary purpose of this study was to identify a list of green attributes guests would prefer to have in the guest room of a hotel. Using results from a mixture of qualitative and quantitative questions in a survey of attendees of a hotel developer’s conference, a list is presented. The green attributes include such items as recycling bins in the guest room, and energy saving lighting. Some attributes, however, such as refillable soap and shampoo dispensers, were not received favorably. Future environmental challenges the industry will face, along with defining a green hotel, are also presented.
Key concepts: Business, Marketing, Advertising