Study on Hotel Green Marketing Strategies under Low-carbon Economic Environment

Low-carbon macro-economic environment and competitive microenvironment determine the implementation of hotel green marketing.However, both hotel managers and hotel guests have misunderstanding of low-carbon green products and their price.The hotel cannot balance its relationship with distributors during the hotel low-carbon green marketing process.Promotions are far from enough.Product hierarchical analysis is used to analyze the hotel product, price, place and promotion strategies of green marketing under low-carbon environment.Only the four perspectives are fulfilled can the hotel be a low-carbon green hotel in the real sense, hence, shoulder its due social responsibilities.