The Pathway to Build Cultural and Creative Industry Talents from the Perspective of Value Creation

Culture and creative industry is booming in China.However,the creative talents are underdeveloped and this disadvantage is constraining the further development of culture and creative industry.Based on the value creation perspective,this paper categorized creative talents into four types:creative type,marketing type,management and operation type and content type.Also,this paper analyzed the different positions of these four types of talents in the industry value chain and proposed a gradual way to build culture and creative talents.