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AN ANALYSIS BASED SWOT ABOUT WUHAN RURAL TOURISM AND PROPOSALS OF DEVELOPMENT

Zhao Yang

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Abstract

Wuhan,located in central China has rich tourism resources and broad markets.In support of the rise of central region policy,the government realized that tourism should be pillar industry in Wuhan.Rural tourism as new luminescent spot caused many scholars' attention.By using SWOT method,the development of rural tourism in Wuhan City is analyzed,according to these analyses,put forward proposals of development.Such as rich tourism products,create characteristic brand,perfect supporting facilities,improve service quality,pay attention to cultivation of talents,improve management mechanism.

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What this paper is about

Wuhan,located in central China has rich tourism resources and broad markets.In support of the rise of central region policy,the government realized that tourism should be pillar industry in Wuhan.Rural tourism as new luminescent spot caused many scholars' attention.By using SWOT method,the development of rural tourism in Wuhan City is analyzed,according to these analyses,put forward proposals of development.Such as rich tourism products,create characteristic brand,perfect supporting facilities,improve service quality,pay attention to cultivation of talents,improve management mechanism.

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Available abstract

Wuhan,located in central China has rich tourism resources and broad markets.In support of the rise of central region policy,the government realized that tourism should be pillar industry in Wuhan.Rural tourism as new luminescent spot caused many scholars' attention.By using SWOT method,the development of rural tourism in Wuhan City is analyzed,according to these analyses,put forward proposals of development.Such as rich tourism products,create characteristic brand,perfect supporting facilities,improve service quality,pay attention to cultivation of talents,improve management mechanism.

Key concepts: SWOT analysis, Tourism, Pillar, Business, Government (linguistics), China, Service (business), Quality (philosophy)

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