2008Storage,Transportation & Preservation of CommoditiesRequires access

Wuhan Tourism Enhance the Competitiveness of the Foundation in Reality and Countermeasures

Mengjing Xu

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Abstract

As one of four hoping estates,tourism becomes one of China's new economic points.Wuhan is still on a baby step in tourism business in spite of having great attractions and potential development in tourism.How dig Wuhan out to surface and develop superior tourism competitive force are challenges to local government in Wuhan.This thesis chooses the Diamond Model by Michael Porter.And according to status of Wuhan tourism,analyses competitive power of Wuhan tourism from four main determinants which are factors of production,market demands,related and supporting industries,firm strategy and rivalry.Finally,the thesis presents some detailed and practical suggestions which could empower Wuhan a more competitive city in tourism.

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As one of four hoping estates,tourism becomes one of China's new economic points.Wuhan is still on a baby step in tourism business in spite of having great attractions and potential development in tourism.How dig Wuhan out to surface and develop superior tourism competitive force are challenges to local government in Wuhan.This thesis chooses the Diamond Model by Michael Porter.And according to status of Wuhan tourism,analyses competitive power of Wuhan tourism from four main determinants which are factors of production,market demands,related and supporting industries,firm strategy and rivalry.Finally,the thesis presents some detailed and practical suggestions which could empower Wuhan a more competitive city in tourism.

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Available abstract

As one of four hoping estates,tourism becomes one of China's new economic points.Wuhan is still on a baby step in tourism business in spite of having great attractions and potential development in tourism.How dig Wuhan out to surface and develop superior tourism competitive force are challenges to local government in Wuhan.This thesis chooses the Diamond Model by Michael Porter.And according to status of Wuhan tourism,analyses competitive power of Wuhan tourism from four main determinants which are factors of production,market demands,related and supporting industries,firm strategy and rivalry.Finally,the thesis presents some detailed and practical suggestions which could empower Wuhan a more competitive city in tourism.

Key concepts: Tourism, Diamond model, Rivalry, China, Beijing, Business, Government (linguistics), Competitive advantage

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