2010•Liaoning tiyu ke-jiRequires access

About the future developing trend of China sports'culture after 2008 Beijing Olympic Games

Fan Zhang

Abstract

It is an important research project to draw lessons from western sports culture,to perfect the construction of China sports culture and to drive the promotion of China sports culture.This article probes into the future developing trend of China sports culture in 4 aspects of sports culture globalization,sports industry,leisure and Chinese traditional sports while it sums up the positive importances of the development of China sports culture.

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Available abstract

Key concepts: Beijing, China, Promotion (chess), Advertising, Physical culture, Globalization, Political science, Sports marketing