2006•Shandong Sports Science & TechnologyRequires access

Study of the industrialization of sports culture

Wenge Zhang

Abstract

This article described the concept and feature in sports culture,divided the sports culture indrstry as four kinds: sports education industry,sports intelligence industry,sports medium industry and sports recreation industry.It made a deep analysis of the prospects and the extant problem in our country's sports culture industry for offering some consults for the industrialization of the sports culture.

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Available abstract

Key concepts: Industrialisation, Extant taxon, Recreation, Culture industry, Sport management, Advertising, Sports marketing, Business