2009•Journal of Shandong Institute of Physical Education and SportsRequires access

Tistory thinking initiating from the collision between the quiet tradition sports and the prosperous modern sports

Feng Chen

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Abstract

In modern time,because of some restrictions,such as geographical environment,mind-set,communication model and communication idea,Chinese traditional sports culture tends to be conservative,enclosed and tribalization.At the same time,because of the western sports culture's characteristics,such as commensurability,participatory,entertaining,zest,practicability,in the background of East West,Chinese sports culture has produced active absorption and passive acceptance to the western sports culture.Particularly at the moment of globalization of media,the western sports,by means of powerful economic,the high-end communication technology,skillful communicative experience and culture concealing tactics,takes the place of Chinese traditional sports culture immediately,and become the mainstream culture of Chinese sports.In this article,through literature method,inductive method,contrast method and so on,the purpose of reconsidering why our country tradition sports tends to be an edge under the western sports extrusion is discussed,the inquiring the future dissemination and developing a countermeasure are also raised.

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In modern time,because of some restrictions,such as geographical environment,mind-set,communication model and communication idea,Chinese traditional sports culture tends to be conservative,enclosed and tribalization.At the same time,because of the western sports culture's characteristics,such as commensurability,participatory,entertaining,zest,practicability,in the background of East West,Chinese sports culture has produced active absorption and passive acceptance to the western sports culture.Particularly at the moment of globalization of media,the western sports,by means of powerful economic,the high-end communication technology,skillful communicative experience and culture concealing tactics,takes the place of Chinese traditional sports culture immediately,and become the mainstream culture of Chinese sports.In this article,through literature method,inductive method,contrast method and so on,the purpose of reconsidering why our country tradition sports tends to be an edge under the western sports extrusion is discussed,the inquiring the future dissemination and developing a countermeasure are also raised.

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Available abstract

In modern time,because of some restrictions,such as geographical environment,mind-set,communication model and communication idea,Chinese traditional sports culture tends to be conservative,enclosed and tribalization.At the same time,because of the western sports culture's characteristics,such as commensurability,participatory,entertaining,zest,practicability,in the background of East West,Chinese sports culture has produced active absorption and passive acceptance to the western sports culture.Particularly at the moment of globalization of media,the western sports,by means of powerful economic,the high-end communication technology,skillful communicative experience and culture concealing tactics,takes the place of Chinese traditional sports culture immediately,and become the mainstream culture of Chinese sports.In this article,through literature method,inductive method,contrast method and so on,the purpose of reconsidering why our country tradition sports tends to be an edge under the western sports extrusion is discussed,the inquiring the future dissemination and developing a countermeasure are also raised.

Key concepts: Mainstream, Globalization, Aesthetics, Western culture, Sociology, China, Advertising, Media studies

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