Analysis of Design Innovation of Self-owned Brand Logo Image

A new era context is putting a new demands on self-owned brand logo design.The massive influx of foreign brands made how to create our own brand and establish their own logo image turn into a important issue of our national enterprises.The innovation features and development trends of the local brand logo was discussed deeply on four points: focus the expression of ideas and content,deepen the application of the traditional nation elements,enhance the graphical presentation of Chinese characters,and develop a diversified manifest form.