Lan Shen
Abstract
Logo accounts for one of the key elements of brand design. This article explores the relationship between image creation and logo design from the angle of traditional Chinese aesthetics and shaping. Its attempt to borrow the idea of image creation for logo design distinguishes itself from the common approach to technical design.
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Logo accounts for one of the key elements of brand design. This article explores the relationship between image creation and logo design from the angle of traditional Chinese aesthetics and shaping. Its attempt to borrow the idea of image creation for logo design distinguishes itself from the common approach to technical design.
Key concepts: Logo (programming language), Key (lock), Image (mathematics), Advertising, Computer science, Brand image, Aesthetics, Human–computer interaction